A few weeks back, I shared my firm’s 2025 P&L details. You can catch up here, if you missed it. I also asked for you to hit reply for any and all questions you had.

At a high level, I think there are 2 ways to grow an accounting firm…Option 1: Fast & Furious or Option 2: Slow & Methodical

Last week, I talked through my 2025 Financials and historical trends at a high level (you can catch up here, if you missed it). This week, I’m diving into the details.

My books (and my clients’ books) are officially closed for 2025.1099s are filed and accepted. Now I just need to field or dodge all the “quick” tax questions from friends, neighbors, and extended family during the next few months.

I started my firm’s newsletter in 2021. It was the year our youngest went to full day 1st grade and I finally had newfound capacity to take on more clients. It was also the year I started posting on social (mainly IG at the time). I was marketing for the first time.

About a month ago, deep inside one single line of The 15 Hour Accountant Newsletter, I casually mentioned that I’m pulling back on my newsletter (my firm newsletter called “Money Stuff”, not this one!) and my podcast. You can read the original mention here.

If taking the first step to starting your own accounting / tax / CAS / fractional CFO firm is on your 2026 resolution list, and you don’t know where to start, here are the 5 simple foundational steps to building the foundation of your firm:

Oh, 2025…what will I say about you? You were a doozy. It’s probably not an exaggeration to say that after 8 years of firm ownership, 2025 was my most emotionally taxing (no pun intended) to date.

I’ll officially declare my 2026 planning session last week (that happened at my kitchen table, overlooking the valley and mountains) a booming success. Not because I plan to grow X% next year, quite the opposite actually, but because I felt like I walked away with clarity and peace.

It’s Wednesday, so I would normally be off from accounting firm work today, but I shifted my week a little due to the holiday. My parents were in town until yesterday, so I took most of Monday off to hang with them.

With absolutely nothing to do with running an accounting firm (because it’s nice to remind ourselves that we’re more than our work), here’s what I’m…

Last week I talked about my Monday Scorecard and I mentioned that I can complete my weekly scorecard in 15 minutes (usually in 10, if I don’t see a shiny object - Squirrel!) The reason I can knock this out in 10 minutes is because of this simple Google Chrome hack.

A few years back, I onboarded a new client that was big on running his company on EOS (Entrepreneurial Operating System). At a similar time, some bigger accounting firm owners were talking about EOS for their internal firm operations as well.

A couple weeks ago, my car started making a funny noise (it’s 11 years old, so it’s allowed). I wanted to take it to my favorite mechanic in town, Mike, but he’s hard to get ahold of.

Every October, for the past 3 years, I’ve kicked off my annual “Pricing Adjustment Review” for all of my clients. It doesn’t necessarily mean every client’s pricing increases every year. This is more art than science.

If you’re thinking about joining us at next week’s Pricing Increase Workshop (where I’ll cover increasing prices of current clients), I want you to come prepared with what your ideal prices are for new clients.

If you’ve ever prepped for a new baby in your family, you likely went through a “nesting” period. You built the crib, washed the onesies, and generally got everything in the right place before the baby got there.

At the end of every month, I block 4 hours on my calendar to plan out the upcoming month. Every 3 months, that time includes planning the next 3 months as well. This past Monday, I planned October and Q4.

Quietly, behind the scenes, Lou (my web designer), my daughter (the 14yo), and I have been toiling away getting all past newsletters loaded up onto a website. And…

Here’s a recent win from an Aligned member (shared with permission):